Old, dense-headed hammers are cool. Best nail pounders.
I picked up a set several years ago. Nice format -- just a photo on the front...I think they tried to make them look like '53 Bowmans. I've also picked up a few mint Aaron's over the years. If you are interested, I can post a few scans.
Loc: Summer of '77
I dig 'em! Big-time color and some neat cards like Willie Randolph all by his lonesome on the Pirates and Bill Madlock smiling . The poly-knit pullovers were just bursting on the scenes and the colors are all there to enjoy. I've been assembling a set of these for some time now. Not real tough, but the color-strikes vary and thus the eye-appeal. Go for the throat on these if you're going to build 'em. Don't settle for an OK copy. The "BOMBS" are out there and plentiful!!!...pretty cheap, too!
One of the set designers was Keith Olberman (some way involved). Interestingly Beckett considers it to be a 1976 issue while SGC and most others consider it a 1975 issue. I have a Jim Rice BVG 9 that I picked up for about $3 to $5 and a SGC 96 Rod Carew I picked up for about $9. As well, I purchased a complete set on ebay for around $70 a couple of years ago.
They are very nice and clean cards with interesting photos of mid-70s greats and some interesting multi-player cards. I guess you could consider the Rice, Lynn, Eckersley, Brett and Yount cards to be rookies. There's even Harmon Killebrew in a Royals uniform. Another depiction of Aaron in a Brewers uniform.
Mint condition seems to be plentiful and more typical than Topps, and I've seen them in Mint grade for very cheap prices. In fact, I recall seeing someone sell 5 Brett's graded at Mint for like $25.
For whatever reason they don't have great popularity; perhaps not as much as same-period Kellogg's and Hostess issues.
After checking the SGC population report they have graded 59 of the 600+ cards in the set. Given the size and cost to buy at cheap or even submit them for grading would cost a princely sum, of which, you'd likely never get your money back if you intended to sell.
For me, it is a set like the Conlon issues where they display very nicely in a binder and are a good historical reference set.
Enjoy Your Collection & SKOL VIKINGS!